Concept Statement
Resource Water presents an exciting opportunity to provide water bottles to homeless individuals, featuring valuable resources displayed on the carton. These resources serve as a lifeline, guiding individuals toward participating nonprofits that can provide the support they need to overcome homelessness.
Target Market:
Our target market comprises socially conscious individuals and organizations seeking to make a tangible difference in the lives of the homeless population. By investing in Resource Water, individuals can actively contribute to this cause by purchasing packages of water and sharing them, while nonprofits can partner with Iris Initiatives to have their resources prominently displayed on the carton, boosting their visibility and impact.
Benefits of the Product:
Resource Water offers a multitude of benefits that make it an attractive investment opportunity. Firstly, it addresses a critical need by providing essential hydration to the homeless, contributing to their overall health and well-being. Secondly, our innovative approach raises awareness through targeted campaigns, generating positive brand exposure and social impact. Lastly, Resource Water promotes a culture of empowered action, fostering community engagement and support.
Unique Positioning:
Resource Water sets itself apart from other initiatives in the market. While Lifewater and Freewater focus on specific aspects like raising awareness for artists and providing free water through ads, Resource Water offers a comprehensive solution that combines both hydration and vital resources. By aligning our product with social impact, we create a powerful opportunity for investors to make a meaningful difference in the lives of the homeless through the simple purchase of water.
Management Team:
Resource Water, an Iris Initiative, is led by Sabrina Highfield, an entrepreneur with a degree in Psychology and Business. Along with Sabrina’s education, she has 3 years of experience in product creation and management, driven by her passion for empowering herself and others.
